Creative Strategy & Production
Developing concepts, translating marketing objectives into creative directions, and guiding projects from initial idea to final delivery.
Creative Producer & Creative Technologist
Where creative thinking meets technology.
I develop creative concepts, produce compelling visual content, and build AI-powered workflows that bring ideas to life.
’26
A selection of work.
A meeting of creative instinct
and moving image.
The showreel / 2026Creative concepts · Motion · AI video01:03 / Sound on
01 / EXPERTISE
Creative thinking. Technical execution.
Combining a background in film directing with 12+ years of hands-on creative production, performance advertising, and emerging technologies.
Visual Direction & Storytelling
A foundation in film directing, applied to commercial storytelling, cinematic visuals, motion design, editing, and 2D/3D production.
Performance & Interactive Creatives
Producing video ads, mobile game creatives, direct-response content, and HTML5 playable ads, with an understanding of creative testing and user acquisition.
AI Production & Creative Technology
Designing AI-assisted workflows, building custom production tools, and combining generative models, automation, and human creative judgment.
02 / Selected Work
Selected
Work
A selection of projects across commercial production, game advertising, motion design, and AI-driven creative experimentation.
- Commercial & Performance
- Game Creatives
- AI & Experimental
- Creative Technology
Showreel frameProduct communication
A frame from the 2026 showreel
Showreel frameBrand storytelling
A frame from the 2026 showreel
Showreel frameCinematic imagination
A frame from the 2026 showreel
03 / Independent projects
Beyond the
timeline.
Bridging creative thinking, visual storytelling, and technology to turn ideas into impactful content and scalable production workflows.
01CutwellAI-Powered Video Production & Editorial Automation
In active development
Cutwell is a local-first AI production system that transforms long-form and archival footage into engaging, social-ready short videos.
Beyond simple clip extraction, Cutwell uses AI to discover compelling stories, evaluate their narrative potential, identify strong hooks, and make structured editorial decisions while preserving the original context.
The system integrates transcription, story discovery, editorial ranking, headline generation, automated editing, subtitles, visual formatting, rendering, and social publishing into a unified production workflow.
Human creative judgment remains central, with editorial review and approval built into the process. Instagram performance analytics help evaluate creative decisions and guide future experiments.
The vision: Build a scalable, AI-assisted editorial production system that combines creative intelligence, automation, and human direction.
Workflow: Source Footage → AI Story Discovery → Editorial Selection → Automated Production → Human Approval → Publishing → Performance Analytics.
02IteraCreative testing packages
MVP / Prototype
A creative testing package engine that turns product and audience inputs into creative options, production packs and shared reports. An experiment in making the path from hypothesis to production easier to follow.
Product + audience → Creative options
Production pack → Test results
Results summary → Shared report
Production pack → Test results
Results summary → Shared report
03Video MixerCreative production orchestration
MVP / Prototype
A structured video production prototype that moves a brief through research, hypotheses, scripts, scenes, assembly planning and QA. The current MVP uses mock generation and validated artifacts to explore the workflow before connecting production services.
Brief → Research → Hypotheses
Script → Scenes → Assembly plan
QA report → Testing plan
Script → Scenes → Assembly plan
QA report → Testing plan
04 / About Me
About Me
I'm a multidisciplinary creative professional with 12+ years of experience in motion design, video production, and digital storytelling.
I've worked on commercial campaigns, performance creatives, and game advertising for international brands and studios, combining creative direction with hands-on production expertise.
Today, I work at the intersection of creativity and technology — integrating generative AI, automation, and custom-built tools into modern creative workflows.
My focus is not just on producing individual assets, but on developing ideas, solving creative challenges, and building better ways to bring them to life.
05 / Contact
Let's Build
Something Great.
I'm open to creative leadership opportunities, production collaborations, and projects exploring the intersection of creativity and technology.
[email protected] LinkedIn (opens in a new tab)